Product innovation and growth go hand in hand
The increasing demand for sustainability from consumers affects the construction industry profoundly. Whether it concerns office buildings, hotels, retail or manufacturing: every building must meet ever-evolving sustainability standards and look well ahead. That leaves the construction industry no choice but to grow along to meet the demands of their B2B clients, including architects, builders and contractors.
Buildings today are built to last 40 years and even more, not just 20. So, buildings become a means instead of an end; a means to achieve certain goals such as sustainability. Every new construction project that values sustainability goes for the so-called Green Building principle, which focuses on sustainability in the design, construction and operational phases to meet the standards of the future.
The need for uniformity and clarity regarding the term sustainable building has led to a number of certificates, such as the independent international BREEAM certification system, which simply measures the sustainability of buildings. Existing buildings are also jumping on the green bandwagon and are implementing renovations to achieve this.
The extensive list of parameters for obtaining this certificate not only focuses on energy and energy efficiency but also the use of sustainable materials. That is exactly what Encon helped Reynaers Aluminium with.
With the growing demand for BREEAM as well as the use of these sustainable materials, Reynaers has prepared itself for the market and proactively catered to these needs. It is important to help architects meet this demand for sustainability by making it as bite-sized as possible.
As part of this process, Encon carefully examined Reynaers' brochures in their entirety and analysed all materials for their sustainability value and the points they generate in the BREEAM certification system. This saves architects a great deal of work involved in sorting out the burden of proof for the products used.
This added sales value to Reynaers' materials and generated additional sales.
Future-oriented construction has evolved from a trend to standard in a very short time frame. As a supplier of building materials, sustainable innovation is essential if you are to grow in line with the increasing demand and needs of your clients.
