Sustainability is an engine for innovation

Sustainability can serve as a kind of 'lens'. It allows companies to look at things differently and to try to solve situations in a new way. And as it turns out, having a new way of thinking will give your innovative capacity a big boost. As companies view situations from a new angle, they get a different view on priorities and can benefit from a wealth of new insights.

Smart entrepreneurs and managers currently regard sustainability as 'innovation's new frontier', and they are not wrong; after all, sustainability leads to organisational and technological innovations, which in turn lead to more profit and turnover.Services

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