Nele Pieters
Nele is a trained commercial engineer and specialised in customer experience during her career at FMCG. It was in her role as a business advisor that she later on rediscovered her love of strategy. As co-developer of the Community Brand Method©, Nele is driven to help companies think long term and gradually become more sustainable. At Encon, her focus as a transition strategist is on the change management needed to transform an organisation from the inside out into a sustainable company.
Nele gives inspiring keynotes, interactive workshops and masterclasses; all seminars or training courses can be organised both in person and online.
- Languages Dutch, English
- Topics Sustainability transition, sustainable corporate or brand image, sustainable communication
- Speciality Inspiring keynotes and interactive workshops for business leaders and senior management
The following training courses
Nele's true passion is business strategy: helping brands, companies and organisations identify their unique position in the market and translate that into an authentic image. Sustainability can play a decisive role in this. But how? She explains this clearly during an inspiring keynote or lets management teams discover it for themselves via interactive workshops.
Keynote of 1 hour
Image is nothing more than a razor-thin layer of veneer if it is not based on an in-depth business strategy. As a transition strategist, Nele knows perfectly well which path a company has to follow to arrive at a sincere, unshakeable and sustainable image. In this keynote, she guides her audience along this path and clearly explains the importance of each separate step in the process.
Workshop of 4 hours
There is also a clear difference between extrinsic and intrinsic motivation within marketing. Only the latter ensures a lasting bond between companies or brands and their customers. During this workshop, Nele delves deeper into this psychological phenomenon and its impact on a company's image and marketing.